The brands under DRFUJI/ACIGI CO.
DRBOSS, DRFUJI, ASAHI, ACIGI, The King of Medical Massage Chair, Cyber Body Slimmer.
DRFUJI is a successful multimillion-dollar international business in wholesale and retailing under DRFUI/ACIGI CO brand. They produce medical chiropractic massage chairs and health, wellness and fitness equipment, which are endorsed by medical doctors and professional athletes. The company is located in Silicon Valley California, there has been a surge in market demand for their products.
About the owners
DRFUJI/ACIGI CO. has been in the health and wellness business for 30 years. With a background in eastern medicine and experience as a former orthopedic surgeon in Asia, he specializes in using acupuncture to alleviate chronic pain. In addition to providing acupuncture treatments, he has been designing and developing innovative fitness, health, wellness, and beauty products to help people achieve a higher quality of life since 1992.
About their name branded and trademarked products
The following are their main product lines:
1. Various models of medical chiropractic massage chairs, including their brand new, exclusive state-of-the-art FJ-8500 model. This state-of-the-art massage chair utilizes the techniques of professional massage masters, just like 12 massage masters and 24 massage hands for a simultaneous full-body massage. The FJ-8500 is based on Al (Artificial Intelligence) and GPS body scan system, to tailor fit to one’s body and create 3D and 4D movements. There are as many as 724 kinds of complex intelligent procedures and the massage ball stretches to ensure full-body relaxation and eliminate rigid deep muscles. It also stimulates hard lumps of lactic acid, promotes blood circulation, eliminates muscle soreness, relieves stress, relieves fatigue, relaxes, and improves sleep, and has an auxiliary recovery effect for chronic illnesses.
2. Various DMS (Professional Deep Muscle Stimulators) have been popular among professional athletes.
3. Various Body Slimmers are popular for the gym and home use. Among these, The FJ-700 model has a very wide distribution channel, including various gyms, Amazon, and Walmart, etc.
About their channels of distribution
They have multiple channels of distribution, with many wholesale accounts, their 2 retail stores and several showrooms, in addition to their direct sale to consumers through their eCommerce sites.
About their UPS (Unique Selling Proposition) and competition
DRFUJI is the godfather and king of the massage chair industry. He is the first one to have brought massage chairs into the US market 20 years ago. It took him several years to establish and grow the US massage chair market and industry. He has loyal customers and wholesalers who continue to buy his brands exclusively.
The brands easily beats the competition since DRFUJI/ACIGI CO.'s massage chairs are designed as the king of medical massage chair and superior quality and comfort are well known. In addition, the fact that Dr. Shen, aka Dr. Fuji himself, is an acupuncturist in the US, adds so much credibility and does not need to compromise the prices on the products.